About Brand SearchWorks
Khalila Fooks
Founder & CEO
Khalila Fooks is an award-winning Senior SEO Manager at T-Mobile HQ, celebrated for her ability to transform search strategies that drive exponential growth & boost customer engagement. With over 10 years of experience, Khalila has led data-driven SEO & content initiatives for both small organizations & major brands, delivering high-impact results. In her current role at T-Mobile, Khalila leads SEO content strategy, contributing to a +9.8% year-over-year increase in organic visits to key shopping pages, reinforcing T-Mobile’s competitive position.
Her leadership was recognized in 2022 when she was recognized as a key player in her team winning the Drum Awards “Search Brand Team of the Year”, a global competition that recognizes excellence in marketing & media. She's also 2x nominated for T-Mobile’s most prestigious individual accolade - the PEAK Award.
In 2023, Khalila was named Conductor’s Women in Search honoree, acknowledging her contributions to the field & her commitment to diversity & inclusion in digital marketing.
Prior to joining T-Mobile, Khalila honed her skills with industry leaders such as WebMD.com & Edelman, where she excelled in translating content strategy & SEO into actionable, measurable plans that drive results.
Khalila’s expertise spans:
Her leadership was recognized in 2022 when she was recognized as a key player in her team winning the Drum Awards “Search Brand Team of the Year”, a global competition that recognizes excellence in marketing & media. She's also 2x nominated for T-Mobile’s most prestigious individual accolade - the PEAK Award.
In 2023, Khalila was named Conductor’s Women in Search honoree, acknowledging her contributions to the field & her commitment to diversity & inclusion in digital marketing.
Prior to joining T-Mobile, Khalila honed her skills with industry leaders such as WebMD.com & Edelman, where she excelled in translating content strategy & SEO into actionable, measurable plans that drive results.
Khalila’s expertise spans:
SEO Strategy
Crafting & executing content strategy & SEO roadmaps aligned with core business objectives.
Content Strategy
Developing audience-driven content that meets rigorous standards for search performance.
Data Analysis
Using data & analytics to uncover actionable marketing insights, refine strategies, & maximize effectiveness.
Outside of her professional pursuits, Khalila enjoys traveling & staying active at the gym or on a tennis court. She’s always open to discussing content marketing & SEO strategies, sharing industry insights, or exploring potential collaboration opportunities.
Brand SearchWorks is based in Atlanta, GA. We foster a 100% remote-work culture.
